Top Persuasion Techniques to Win More Customers

Its not always an easy task to get everyone on board and ready to comply. From getting kids to eat their vegetables to getting a reluctant customer to agree to buy from you, the art of persuasion really is an art form. Research into persuasion techniques continues to advance our understanding of ways to get others to comply without creating a fuss. Here are the top persuasion techniques that you can use to win more customers. 

Disrupt Then Reframe
The key to successfully utilizing this technique is to disrupt the customers intuitive thinking process by playing with words a little in your request. This can be as simple as changing the word cupcakes into halfcakes, to sell more baked goods. After youve disrupted the thinking process, you need to refrain from the process while their cognitive faculties are disoriented. This could be as simple as ending your sales pitch with "it's a bargain!" or "it's good for you!" to remind them that your request is worth it. 

Legitimize Paltry Favors
Legitimizing small favors means that you make even the smallest amount of help sound legitimate and useful. This technique works well because compliance is made less avoidable when the smallest amount of assistance is required because it makes excuses for failing to participate inapplicable. Reframing only works within the moment of distraction. By placing the disruption first, it is believed to increase susceptibility to the reframing statement and reduce counter-arguments. 

But You Are Free Method
This technique is straightforward to use and can double your chances of someone saying yes to you. First, to use this technique, you need to make your request. Then follow it with the convincing punchline, "but you are free." All you're doing is reminding them that they have a choice. The exact wording isnt important. You can get results using whichever phrase you want, like you dont have to feel obligated, or but you dont have. 

The door in the Face Technique
The door in the face technique involves requesting something that is likely to be refused, immediately followed by an offer that you really want your potential customers to accept. It is essential to avoid any delay between making the unrealistic request and the second less demanding request. 

Winning more customers and increasing your sales is easy if you understand the various persuasion techniques that are available to you. While not every method will work in every situation, it's a good idea to have a clear understanding of how they all work. 
